Zima means "winter" in many Slavic languages. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, …

In 1993, Coors Brewing Company launched Zima, a clear alcoholic beverage to join the transparent market trend alongside Crystal Pepsi and Tab Clear. While traditional beer showed its brewing …

Feb 3, 2025 · Instead of rebranding or recreating an old product in a new flavor, Coors created Zima from scratch. Through a method of its own invention, the company used a low-grade lager as a base …

Oct 18, 2022 · What does Zima consist of? First launched in 1993 by Coors, now Molson Coors Brewing Company, as a beer substitute, Zima is a clear, citrus-flavored alcoholic malt beverage with a 5% ABV.

Sep 1, 2024 · What is Zima? Zima was a malted beverage that was marketed as an alternative to beer. It was generally citrus flavored and was about as boozy as a standard beer, with an ABV of less than …

Ever wondered what happened to Zima, the clear lemon-lime adult beverage of the ’90s? Sadly, Zima never gained popularity like Four-Loko or Joose, but after some research, I discovered the...

May 30, 2023 · Zima is an alcoholic drink released by the Coors brewing company during the 1990s. However, mixed marketing and unpopularity led to its discontinuation.

Feb 18, 2025 · Remember Zima? It’s coming back, courtesy of MillerCoors. After nearly a decade of absence, the clear, sparkling beverage will return for a limited time, riding on the coattails of the …

Jun 20, 2023 · Zima is a clear, carbonated alcoholic beverage that falls under the category of flavored malt beverages (FMBs). Zima has gained recognition as a refreshing alternative to beer, appealing to …

Jul 16, 2018 · Zima is a crystal-clear, citrus-flavored, lightly carbonated malt beverage brought to the world by Coors Brewing back in 1993. The name is taken from the word for “winter” in Slavic languages.