How P&G rolled out its internal generative AI model | CIO Dive
Oct 18, 2023 · ORLANDO, Fla. — Procter & Gamble has rolled out an internal generative AI tool with capabilities similar to off-the-shelf models, only with stronger intellectual property safeguards, according to CIO Vittorio Cretella.
Procter & Gamble and its innovation in Artificial Intelligence
Mar 26, 2024 · At Procter & Gamble, the world's leading multinational consumer goods company, we are investing heavily in artificial intelligence. Precisely, we are trying to integrate it into all its...
Case Study: How AI is Transforming Procter & Gamble’s Global …
Jul 31, 2023 · Procter & Gamble has acknowledged the profound potential of AI and machine learning as pivotal elements in production digitalization. This recognition paved the way for the inception of the WISE initiative and the deployment of the SmartBox edge device, central pillars in the company’s AI implementation strategy.
P&G’s Pritchard says AI, algorithms are improving ad effectiveness
Feb 17, 2023 · Artificial intelligence (AI) and algorithms are increasingly key pieces of technology for Procter & Gamble (P&G) as it aims to improve advertising efficiency and effectiveness, brand chief Marc Pritchard said during a livestreamed keynote at the Association of National Advertisers (ANA) Media Conference Thursday.
P&G’s ChatPG Generative AI Tool Scaling Across Business
Jul 18, 2024 · Procter & Gamble’s internal generative AI tool, known as ChatPG, has reached 30,000 users, as artificial intelligence upskilling becomes part of the company’s standard onboarding procedure.
How Procter & Gamble CEO Moeller plans to use AI
Jul 9, 2024 · Moeller, who was Procter & Gamble’s CFO before he became CEO, compared what’s happening with the implementation of new AI tools to what happened in financial and accounting realms with the adoption of spreadsheets several decades ago.
P&G Streamlines 35+ Business Functions - The GenAI Gazette
Oct 18, 2023 · Procter & Gamble (P&G) has launched chatPG, an internally developed GenAI tool. Vittorio Cretella, P&G’s CIO, shared in a recent interview the unique aspects of chatPG, which mirror commercial GenAI models but offer enhanced intellectual property safeguards.
Procter & Gamble overlays AI, sensors, and other tech on …
Jan 5, 2020 · Procter & Gamble showed up at its second CES ever with a familiar game plan: to make ordinary products better with AI, sensors, and other tech.
P&G Taps into AI and Automation for Faster, Smarter Operations
Dec 3, 2024 · The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production. From conceptualizing marketing copy to running manufacturing plants without the need for technician supervision, P&G shared details about recent optimizations ...
Artificial Intelligence at Procter & Gamble
Feb 2, 2024 · Regarding strategy, Cretella wrote that P&G is focusing on scaling AI initiatives by clearly articulating their business purposes, building organizational AI fluency and skills, and standardizing AI development throughout P&G enterprises for speed and efficiency.
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