Nov 25, 2024 · Buick revolutionized identity when it introduced an emblem with three overlaid shields: one blue, the second silver-gray, and the third red. They were inside a wide ring and represented …

The logo can be traced back to the original Scottish coat of arms used by the family of David Dunbar Buick, the man who founded the Buick brand. The coat of arms inspired the decision to use a shield …

On February 16, 2023, Buick unveiled a new version of its 2002 logo. The circle from the previous two versions was removed, the three shields were redesigned and are now aligned horizontally rather …

May 15, 2024 · Explore the history of Buick's logo evolution as it celebrates its 120th anniversary. Learn more about the story of Buick's instantly recognizable tri-shield logo.

Apr 23, 2025 · Buick’s logo journey tells the story of an American luxury brand adapting through generations. Let’s look at how it’s transformed over the decades: When David Dunbar Buick founded …

Founded in 1903, Buick Motor Company is one of the most influential and legendary automotive manufacturers in the United States today. A lot goes into creating a successful brand, and for Buick, …

Sep 21, 2024 · History of the Buick car logo, from its early designs to the modern trishield emblem. Learn how Buick's family crest and Scottish heritage influenced its iconic logo and symbolized the …

Buick is an iconic US auto brand founded by David Buick, a talented inventor from in Michigan. The brand has been the embodiment of American style in the States, but over time, the manufacturer’s …

Feb 3, 2024 · The shield design was inspired by the family crest of the founder of Buick, David Dunbar Buick, who was of Scottish descent. This logo quickly became an iconic symbol of the brand and was …

Aug 28, 2025 · Explore the Buick emblem and its tri-shield logo. From design evolution to cultural significance, understand how the Buick Symbol represents luxury, heritage, and brand identity.