Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

At Allure, we believe that makeup and hair are significant art forms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to be included and celebrated.

The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can't live without and deemed worthy of a 2025 Allure Readers' Choice Award.

Read more about Allure Magazine from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.

Shop the beauty products Allure editors are most excited about across every category, including hair, skin care, makeup, fragrance, nails, and more.

The August 2025 Allure Beauty Box is packed with Allure editors’ favorite beauty products from Fresh, Glow Recipe, Tower 28, and more—a $136 value for $10!

Sep 16, 2025 · The best makeup tips, tutorials, and product recommendations for everything from eye shadow, brow pencils, and mascara to foundation and lip gloss, as reported by the experts at Allure.

Read more about Nails from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.

Dec 2, 2025 · A ton of Allure Best of Beauty 2025 winners are still marked down for Cyber Week. Allure editors are stockpiling all the best beauty products on sale now.

Discover Allure's Best of Beauty-winning products in every category: hair, skin-care, makeup, fragrance, and more.