Earlier, in a memorandum submitted on April 17, AIM flagged key challenges ranging from ambiguous classifications under new ...

From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this ...

Vibhu Agarwal, Founder & CEO of OTT platforms Ullu, Hari Om and Atrangi, shares his thoughts on growth, talks with top ...

With cricket fever at its peak, these OOH campaigns aren't just about visibility but about making a memorable statement in a ...

YouTube solidified its position as the undisputed leader in India’s OTT landscape, driving a significant portion of the ...

The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no ...

Neeraj Pandey has officially joined Zee News, marking a new chapter in his career. He will serve as the Deputy Editor ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Renowned journalist Neeraj Pandey has officially joined Zee News, marking a new chapter in his career. He will serve as the ...

India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to ...

The evening brought together a close-knit circle of family, friends, and colleagues, making it a warm and memorable occasion ...

Sun King has announced Bollywood actor Rajkummar Rao as its new brand ambassador. “I’ve always believed in the kind of change ...