Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that ...

Sports streaming monetization depends on a platform’s niche and audience geography, with revenue typically driven by advertising and affiliate models. This case study from Adsterra outlines practical ...

Since 2015, Nico Winkelhaus has been responsible for various digitalisation initiatives at PAYBACK as Head of Digital Marketing. His primary focus is on expanding and monetising the digital reach. His ...

Samet is the Growth Therapist — because most app teams don’t need more tactics, they need someone to diagnose why they’re actually stuck. Based in Berlin, Samet consults and fractions for subscription ...

Branch’s How I Grew This channel covers episodes of the podcast from Branch.Channel Partner - Branch Deep Link tracking and conversion ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

The health and fitness app sector is a burgeoning market, which generated $4.4 billion revenue in 2023 according to our Health & Fitness App report. Over 600 million people access these apps, and use ...

Travel apps were responsible for over $1 trillion in revenue creation in 2024, with about 44 percent of total spend on travel being performed in app, according to data found in the Travel App Report.

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.