If the name sounds familiar, that’s because the flavor first debuted after winning Lay’s Do Us a Flavor contest, beating out ...

Lay's is no stranger to unique flavors, and early next year it will offer two new Baked chip flavors to the lineup. Here's what to know and when to expect them.

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

When it comes to delicious, unique, and innovative snack foods, Frito-Lay is that brand. In the last few months, the company has graced its fans with multiple new line-ups and flavors, including ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

Some people think they've got the next big idea that will change the world forever. Others among us keep their dreams a bit more humble. And this contest from Lay's is firmly for the latter. On ...

Lay’s has rolled out the largest brand redesign in its nearly 100-year history, turning the spotlight back to the humble potato that started it all. The new visual identity, created by PepsiCo’s ...

Whoever runs the Lay’s Instagram account loves to post Photoshops of fake bags of potato chips, teasing us with nonexistent flavors like Korean corn dog, butternut squash soup, or watermelon. So when ...