Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to ...

Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the ...

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Roku and iSpot Bring Outcome-Based Optimization to Streaming iSpot attribution powers Roku's optimization for better campaign performance Roku, Inc. (NASDAQ: ROKU) is now the first major streaming ...

AI companies are engaged in an expensive arms race to attract users and alleviate public anxiety about the technology.

Roku has signed an agreement that allows it to use iSpot’s "Outcomes at Scale" product for the explicit intention of ...

In recent days, Roku has attracted renewed attention as multiple analysts upgraded or reaffirmed positive ratings and the company deepened advertising measurement partnerships with Nielsen and iSpot ...

Choose Puget Sound Business Journal as a preferred news source to see more of our reporting on Google. The company's relocation could provide a bright spot for one of the Eastside's hardest-hit office ...

Roku (ROKU) is back in focus after a cluster of positive analyst calls and fresh measurement deals with Nielsen and iSpot, ...

Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...