What are lash serums and how do they work? “Lash serums are topical treatments that are applied to your eyelashes to enhance ...

An honest review of Urban Decay's Tube Job Mascara, which comes in a buzzy Platinum shade (among others) and lengthens lashes ...

As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...

Tays Muse gets candid about embracing her creative side and finding her way as a traveling MUA in the latest "Beneath The ...

Manushi Chhillar shared a video on her YouTube channel where she recreated her Miss World 2017 finale makeup. The tutorial ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

Beauty lovers have been heavy-handed with their blush for the last two years, but these rosy pigments will be utilized in a ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

New Year 2026 is just around the corner, bringing parties, countdowns, and endless photo ops. This blog captures the vibe of ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. There was really no ...

As someone with hooded eyes, I learnt very early on that my lids require a specific type of makeup application to look their very best. So although I firmly believe there are no rules when it comes to ...