The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...
Changing a longtime logo is not for the faint of heart. Just ask Cracker Barrel. In fact, the marketing world has dozens of cautionary tales about famous logo redesigns that flopped. Tropicana’s 2009 ...
Click here to write a Letter to the Editor. LEXANDRIA, Va. — American Trucking Associations unveiled a logo May 30 celebrating the 100th anniversary of the birth of the trucking industry. The ...
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