21 Savage and Future appear to have patched things up after seemingly taking subliminal shots at one another on social media. On Tuesday (December 16), Future took to X to write: "DA BIGGEST N DIS ...

You find yourself as a patient in the Somnasculpt sleep therapy program, run by the ever-so-calm Dr. Glenn Pierce. The goal is to poke around your subconscious to sort out feelings of self-doubt.

From a teacher’s body language, inflection, and other context clues, students often infer subtle information far beyond the lesson plan. And it turns out artificial-intelligence systems can do the ...

Artificial intelligence (AI) models can share secret messages between themselves that appear to be undetectable to humans, a new study by Anthropic and AI safety research group Truthful AI has found.

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.

Fine-tuned “student” models can pick up unwanted traits from base “teacher” models that could evade data filtering, generating a need for more rigorous safety evaluations. Researchers have discovered ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Rachael Severino is a writer from New York. She was awarded her Bachelor's in Classical Archaeology and Literature from Sarah Lawrence College. She is currently completing her MFA at Columbia ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...