Dell Optiplex Micro Plus 7020 mini PC review
The Dell OptiPlex Micro Plus 7020 is designed for businesses that require a compact yet efficient workstation. Featuring 13th ...
Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
CES 2025 Day 0: Nvidia RTX 50 Series GPUs, Arrow Lake goes mobile, Ryzen 9 9950X3D, Dell retires XPS branding
CES 2025 is off to a fast start with new GeForce RTX 50 Series GPUs, Arrow Lake laptop processors, and new desktop and laptop ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Fast Company12d
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. In explaining the change, company executives nodded to ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
CES 2025: Dell Ditches Long-Running XPS Brand in Favour of More Streamlined Laptop Names
Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...
As AI took over CES, these products could be worth a closer look
The 2025 edition of CES, the sprawling consumer electronics expo that takes over Las Vegas in early January, has wound down ...