Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

NBCUniversal CPO Ryan McConville joins the LA Times at CES 2026 to discuss AI-driven contextual ads, Total Impact Live, and ...

That line gets repeated every January because small businesses feel the same pressure at the start of a new year, do more marketing, spend more money, post more content, run more ads, and hope the ...

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...

Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ — its proprietary data-as-a-service offering — through a deepening ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Mike O’Donnell, VP of Vizio at Walmart, offered a simple explanation for why the retailer bought the television manufacturer ...

In her expanded role, Oshry will continue to lead OAAA’s marketing and communications strategy, with a focus on bringing the industry together around a shared vision for growth, modernization, and ...

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign MeasurementSANTA MONICA, Calif., ...

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...