These reimagined 501s may stray from the original. But what they lack in authenticity, they more than make up for in ...

While Levi Strauss & Co. prepped its fashion-forward Beyoncé Cowboy Carter collection, its designers were quietly working on functional staples for real cowboys. Like a lot of retailers, the San ...

The American Eagle Outfitters Inc. Sydney Sweeney “Good Jeans” controversy happened in late July – a lifetime ago in internet terms – but here we are, more than halfway through August, and people are ...

They’re part of our common culture, yes, but they have a long history of “triggering” one group or another — the inevitable ...

Week 4 high school football preview with insider Kyle Neddenriep: Brownsburg vs. Avon Week 4 high school football preview with insider Kyle Neddenriep: Bishop Chatard vs. Cathedral Week 4 high school ...

Levi Strauss's DTC and premiumization strategies are driving robust growth, with DTC now 50% of revenue and strong e-commerce performance. Q2 results beat expectations, guidance was raised, and the ...

Megyn Kelly blasted Beyoncé as “artificial” and “fake” after the singer was featured wearing a blonde wig and decked out in denim in a new ad campaign by jeans giant Levi’s — reginiting a ...

Aug. 4 (UPI) --Beyoncé is starring in a new Levi's jeans ad. Chapter 4, titled "The Denim Cowboy," released Monday and is the fourth installment in her Levi Strauss & Co.'s Reimagine campaign. It ...

Lucia Marcuzzo believes the latest strong figures at Levi's are testament to a clear strategy focused on the customer. Much has been written about the challenges facing legacy brands in today’s ...