T he first time I ever really paid attention to the color of my jeans was while sitting in urgent care, panicking because my ...

"These incredible artifacts give us a glimpse of daily life for the passengers and crew in the 1850s… They are a time capsule ...

These small copper studs, a hallmark of Levi Strauss’ denim legacy, were born out of necessity in 1873 when tailor Jacob Davis partnered with Strauss to address a common issue: work pants that ...

Davis sold his tailor shop property to Levi Strauss on May 27. The frame building was destroyed Oct. 29, 1873 in Reno's first great fire. More: Lost treasures of Nevada and the Sierra — Donner ...

It was Nevada tailor Jacob Davis who came up with the idea of adding tiny metal pieces to strengthen pockets. ... Levi Strauss & Co., proposing that they partner on a patent. “On ‘501 Day ...

You’re probably familiar with the broad strokes of the 501’s origin story: in 1873, Jacob Davis and Levi Strauss were granted a patent to equip their sturdy denim pants with riveted pockets, a ...

Levi Strauss & Co. was founded in 1853 when German immigrant Strauss opened a business in San ... Jacob Davis was a tailor from Nevada who came up with the idea of using copper rivets to secure ...

Levi’s created the 517 Bootcut in 1969, specifically flared to be paired with the higher shaft of western footwear. They rode hard in the ’70s and are officially back in the saddle today. More ...

Levi Strauss and Jacob Davis paired together to create waist overalls in 1873, or the first pair of blue jeans, according to Levi’s website. This one curation developed into a key for the ...

Levi Strauss and Jacob Davis patented the 501 Original Fit Jeans back in 1873, and today you can find the blueprint for blue jeans on Amazon for half their usual price.

Levi's was founded in 1853 when Bavarian immigrant Levi Strauss opened a dry goods company in San Francisco and worked with tailor Jacob Davis to create the product that became blue jeans.

The brand started life in 1853 when Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco and together with tailor Jacob Davis created a product that became blue ...