The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego says a new brick will debut in March and “ make entire sets come to life ,” starting with a Star Wars release. The ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The LEGO Group has unveiled the 321-piece Batman App-Controlled Batmobile set which will kick off their new Powered Up platform. Powered Up is described as an expansion of the LEGO Boost line that ...

Lego is on the verge of rolling out another augmented reality app for iOS, with this one fulfilling ARKit-related promises made at WWDC in conjunction with a few sets — and more likely to come. The ...

Lego Life is a new Instagram-style photo-sharing network built with kids in mind. Lego calls it “An app full of cool stuff. An app full of your cool stuff," and it provides something for kids that ...

Danish toy company Lego is pushing its toys into the mobile age with the Life of George iPhone app, which combines a digital and physical gaming experience. The new Lego game consists of a free iPhone ...