Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

Buzzy upstarts and supermarket knockoffs have eaten into the market share of the leading brand. Years of cost cutting, ...

Watch the video to find out how Kraft Mac & Cheese is really made! Claudio Manuel Neves-Valente identified as Brown University and MIT shooting suspect, found dead Fox News poll spells bad news for ...

The former CEO of the Kellogg Co. has been tapped to lead Kraft Heinz as it prepares to split into two companies.Kraft Heinz said Tuesday that Steve Cahillane will serve as CEO starting Jan. 1. Once ...

Kraft Heinz has named veteran Chicago-based executive Steve Cahillane as CEO beginning Jan. 1, taking the reins of the packaged food giant as it prepares to split into two companies. Cahillane most ...

Walmart shoppers were in a frenzy for Kraft on Black Friday, buying all the food manufacturer’s flat-screen-sized, 65-inch boxes of macaroni and cheese in minutes. The special-edition product was ...

A Black Friday novelty bulk box of Kraft Mac & Cheese sold out almost instantly, according to shoppers. The 65-Inch Mac Friday Box, which was sold at Walmart and went on sale online at midnight on ...

Kraft Mac & Cheese is launching "Best Thing Ever,” a new campaign platform designed to celebrate the beloved blue boxes. Voiced by actor John Mulaney, the multipart effort includes “Mac Friday.” But ...