Buzzy upstarts and supermarket knockoffs have eaten into the market share of the leading brand. Years of cost cutting, ...

Walmart shoppers were in a frenzy for Kraft on Black Friday, buying all the food manufacturer’s flat-screen-sized, 65-inch boxes of macaroni and cheese in minutes. The special-edition product was ...

Walmart shoppers were in a frenzy for Kraft on Black Friday, Nov. 28, buying all the food manufacturer’s flatscreen-sized, 65-inch boxes of macaroni and cheese in minutes. The special-edition product ...

A Black Friday novelty bulk box of Kraft Mac & Cheese sold out almost instantly, according to shoppers. The 65-Inch Mac Friday Box, which was sold at Walmart and went on sale online at midnight on ...

Kraft Mac & Cheese is launching "Best Thing Ever,” a new campaign platform designed to celebrate the beloved blue boxes. Voiced by actor John Mulaney, the multipart effort includes “Mac Friday.” But ...

The Kraft Heinz Co. is turning one of Black Friday’s most iconic deals — a sale on big-screen TVs — into a delicious meal as part of its “Best Thing Ever” campaign. The campaign pays homage to the ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Kraft Mac & Cheese is getting set to debut “Best Thing ...

Voiced by John Mulaney, ‘Best Thing Ever’ reinforces that the brand’s deliciousness, ease, and affordability make it the greatest thing on earth Today, Kraft Mac & Cheese unveils a new creative ...

Kraft Mac & Cheese has kicked off a campaign that pitches the pantry staple as the “Best Thing Ever,” per details shared with Marketing Dive. The effort, which carries Kraft Mac & Cheese’s largest ...

Kraft's apple pie-flavored Mac & Cheese offers a surprisingly tasty twist on comfort food. The author recalls past unusual food pairings, like cheddar on apple pie, that exceeded expectations. Trying ...

Devin Cash has gastroparesis, making it tough for her to digest many foods, so she brings along her "safe" food to weddings Grace Lee (2) Kraft Mac & Cheese superfan Devin Cash married Robert Sears on ...