Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

New platform helps e-commerce brands track product visibility, audit feeds, and compete in Google's organic shopping ...

Boost Ads is a well-established Google Ads agency in India, founded by Anaam Tiwary—one of the country’s most respected names ...

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

Reddit introduced Max Campaigns, an automated advertising product now in beta, designed to optimize campaign settings in real ...

Westport, CT SEO-first agency recognized for revenue-driving search strategy, technical rigor, and transparent reporting Winning this award is an honor because it reinforces what we believe at our ...

Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the mountain and look down, willing to give up more ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...