Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Like Pixel and Workspace, Gemini is the latest product to get Feature Drops, with a new “Productivity Planner Gem” being the highlight. Gemini Drops are a “monthly update showcasing what’s new on ...

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning. Google Keyword Planner now has enhanced forecasting ...

Google has agreed to pay $100 million in cash to settle a long-running lawsuit claiming it overcharged advertisers by failing to provide promised discounts and charged for clicks on ads outside the ...

The long-running lawsuit accused Google of charging for ads outside the location chosen by the advertiser. The long-running lawsuit accused Google of charging for ads outside the location chosen by ...

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with ...

Google said that the tech is advancing quickly, and priorities change along with it. Google is still adding AI tools that can help with travel, but a dedicated trip planner expected last summer is no ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...

In the digital era, a robust online presence is essential for every healthcare provider. To attract and convert prospective patients effectively, it’s crucial to pair this with a well-planned ...

Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns. This was ...