A fundamental principle of running any business is to know your customer. Is the company selling fertilizers to farmers, clothing to teenage girls or vacations to older retired people? The differences ...

The consumer market pertains to buyers who purchase goods and services for consumption rather than resale. However, not all consumers are alike in their tastes, preferences and buying habits due to ...

The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...

Demographics shape marketing, tax policies, and healthcare quality by profiling populations. Businesses use demographic data to tailor products and manage effective marketing. Investors should target ...

A retrospective chart review examining demographic characteristics of children and adolescents receiving infusions at an outpatient center for prolonged headache found that their migraines were more ...

Posters presented at the ATS 2021 International Conference noted some ways clinical characteristics associated with patients with chronic obstructive pulmonary disease (COPD) differ based on different ...