For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Those who pair innovation with disciplined execution will be best positioned to scale AI responsibly, intelligently and with ...

The California Privacy Protection Agency (CalPrivacy) has taken action against the Datamasters marketing firm that sold the ...

Fragmented identity data causes duplicate records, missed results, and potentially life-threatening errors, undermining ...

The BFSI industry is a highly regulated sector wherein companies need strong data controls to comply with stringent standards ...

Stibo Systems, a global leader in master data management (MDM) solutions, today announced it will showcase how its integration of Microsoft Copilot Studio and Microsoft Fabric, combined with ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

First SEO, now ‘GEO’. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content. Generative Engine ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...