The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the ...