BMW finalized its acquisition of Alpina earlier this month and the automaker isn’t wasting any time with their “exclusive ...
BMW Classic USA is expanding its reach, reframing BMW heritage as something usable, investable, and relevant for a new ...
The start of 2026 represented the dawn of a new era for BMW’s most hardcore enthusiasts. That’s because the German automaker took over full control of its most famous tuner, Alpina, on Jan. 1. The ...
As part of the launch, BMW Alpina has introduced a new wordmark. Credit: Kittyfly / Shutterstock.com German luxury vehicle manufacturer BMW Group has launched BMW Alpina as a standalone, exclusive ...
If you wanted the ultimate tuned BMW with a factory warranty, there was one source you truly lusted over: Alpina. Started in 1965 by Burkard Bovensiepen, it grew to become one of the few tuners that ...
The deal first announced in 2022 is now complete. Alpina is no more; say hello to BMW Alpina. The Bavarian automaker announced in 2022 that it would be purchasing and integrating the storied tuning ...
The new brand will be known as BMW Alpina. Along with announcing its name, its parent company also unveiled its logo, which is said to be inspired by the asymmetrical wordmark that the tuner put on ...
A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...
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Alpina is now BMW Alpina. Here's what that means
As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? As of January 1, 2026, Alpina is officially part of the BMW Group. With the acquisition announced back in 2022 now ...
BMW announced today that the Alpina trademark is now under its ownership, paving the way for a new brand in its lineup: BMW Alpina. The relationship between the two German brands has quite the storied ...
View post: Shoppers 'Love the Size' of This $400 Portable Storage Shed, and It's 75% Off at Target BMW Alpina reveals its new wordmark. BMW’s ownership of Alpina became effective in 2026 due to ...
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