According to Forrester research, over one-third of buyers report the B2B buying processes they encounter fail to meet their ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Find out more about Technology does not generate value on its own, but rather when integrated into customer processes, don't ...

In business-to-business, customer experience isn't about grand gestures. It's about relentless competence. This guide breaks down the practical, no-nonsense strategies for improving your B2B customer ...

Thank you for joining us today! Our guest is Kunal Mehta. He is here to discuss how changes in B2B communications are fundamentally changing how businesses connect with their customers. Kunal is the ...

Lowe's Companies, Inc.’s LOW second-quarter fiscal 2025 performance offers insight into the company’s customer strategy. While the company delivered comparable sales growth of 1.1% driven by solid ...

In June of 2025, I addressed the Eighth National Customer Experience Forum in Tokyo, sponsored by Salesforce Japan, NTT Marketing Act ProCX, TechMatrix, Genesys, TransCosmos and Toyo Keizai. Over 800 ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management ...

Banks often struggle to get a unified voice of the customer across channels, including feedback from call centers, chatbot messages, social media and branches. Much of the data they collect is siloed ...

On Monday, a developer using the popular AI-powered code editor Cursor noticed something strange: Switching between machines instantly logged them out, breaking a common workflow for programmers who ...