How California's groundbreaking data deletion law signals a fundamental shift in enterprise identity lifecycle management—and why your SSO infrastructure matters more than ever ...

Authentication requirements block 75-80% of enterprise deals, costing B2B SaaS companies millions annually. After scaling identity to 1B+ users while supporting hundreds of enterprise customers, ...

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new.

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...

An expanded partnership between Bombora and StackAdapt gives advertisers access to custom B2B audiences. The arrangement makes Bombora’s B2B digital audiences directly available to StackAdapt ...

B2B marketing, sales, and product leaders are entering 2026 with more questions than answers. The pace of change across go-to-market (GTM) functions has accelerated, driven by the widespread adoption ...

Sydney Sweeney is finally ready to talk about it. The "Euphoria" star, 28, spoke with GQ about the elephant in the room during her "C hristy" press tour: the chatter surrounding her controversial ...