Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is ...

Asda has decided to scrap its Aldi and Lidl price match promise just one year after its inception, opting instead to ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

The struggling supermarket chain faces fresh issues, as it finds itself in danger of missing February deadline IT upgrade ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

The scheme, which was launched a year ago, saw Asda initially price match across 287 products both in-store and online to Aldi and Lidl, as it joined fellow retailers with similar schemes ...