Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of ...

Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Asda has pulled its Aldi and Lidl price match scheme after just 12 months in the latest move by returning boss Allan Leighton ...

Chief supply chain officer is a new role created by Asda, and will see Lepley tasked with leading the firm’s food and general ...