George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...

the George at Asda brand has joined forces with specialist wholesaler Preloved Vintage Kilo. The move comes after Asda launched a scheme encouraging customers to take unwanted clothes back to stores.

The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...

As the nation embraces fitness goals for the new year, George at Asda is offering 20% off its George Active fitness range until 30. With a focus on affordability and convenience, the 26-piece ...

Evans joined Asda as managing director of George in January 2022. In her new role, she will lead the retailer's store operations on a permanent basis alongside her leadership of the clothing division.