Apple has built its reputation on cutting-edge devices and sleek design, but the company’s latest product is decidedly more low-tech. The iPhone Pocket is a knitted strap developed in conjunction with ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Regardless of which Apple Watch you use, the smartwatch comes packed with features — and some of them might be a bit of a mystery. Amidst the various symbols and toggles, you may have noticed a purple ...

Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and ...

Apple has captured the attention of tech enthusiasts worldwide with a placeholder logo for its upcoming September 9th event. Briefly visible on the Apple TV app, the logo features a black Apple icon ...

Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...

Update: Aug. 12, 2025: At 7 p.m. on Aug. 11, Apple Cinemas released the following statement in response to a trademark lawsuit filed by Apple Inc.: “For over a decade, Apple Cinemas has proudly ...

When it comes to iOS 26, Liquid Glass and legibility have been the subject of much discussion around the iPhone software redesign. On the Mac, however, app icon decisions have stirred up a lot of ...