When people think of Sprite, they think refreshment. When they think of Absolut, they think, well, party time. Now, the two global icons have come together in a ready-to-drink (RTD) cocktail that ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Following the success of the Absolut Warhol launch last year—said ...

The Koenigsegg Jesko Absolut that the Swedish hypercar maker unveiled in 2020 is more than a tribute to company founder Christian von Koenigsegg's father. Owing to the Absolut in its name, it's the ...

Las Vegas continues to roll out new dining options for brunch. The meal that combines breakfast and lunch on the weekend finds new places to shine and expands with revamped menus and hours at other ...

Absolut is adding new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor offerings. Adding to its 2024 launch, Absolut is adding Espresso Martini and Cosmopolitan to its Ready-to-Serves line. It’s ...

Red cocktail in martini glass with lime curl garnish - Justin Puk / 500px/Getty Images Ever since vodka came into vogue in the US in the 1950s and 1960s, it has been a go-to choice in cocktails where ...

Absolut vodka maker Pernod Ricard RI-0.90%decrease; red down pointing triangle experienced a slow start to its fiscal year, posting sharp sales declines in China and the U.S. as the spirits industry ...

Absolut vodka maker Pernod Ricard experienced a slow start to its fiscal year, posting sharp sales declines in China and the U.S. as the spirits industry faces a downturn in consumption. The French ...

As the official spirits partner of Universal Pictures’ spectacular new cinematic event, WICKED, Absolut is toasting to the power of friendship and inclusivity by offering WICKED fans mystifying ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

Absolut Vodka celebrates the rediscovery of Andy Warhol’s long-rumored ‘blue’ painting with a new limited-edition bottle, created in collaboration with The Andy Warhol Foundation for the Visual Arts.