When people think of Sprite, they think refreshment. When they think of Absolut, they think, well, party time. Now, the two global icons have come together in a ready-to-drink (RTD) cocktail that ...
Well, how do you like them apples? If you enjoy them as a sweet treat, then you’re in luck this month. In recognition of National Apple Day on Tuesday, two businesses have some a-peel-ling ...
Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Following the success of the Absolut Warhol launch last year—said ...
The smash category of mixed drink dates to the 19th century, and it was, in the words of Jerry Thomas in his monumental Bar-Tenders’ Guide, “simply a julep on a small plan.” In other words, it ...
For sponty hangouts that finally make it out of the group chat, here’s your new go-to ready-to-drink cocktail Forget rigid itineraries and scheduled fun! In a world that often demands we plan ...
Absolut Vodka & Sprite, the RTD cocktail from The Coca-Cola Company and Pernod Ricard, has added a watermelon-flavoured extension. The 5% abv canned tipple has rolled out across grocery and ...
Famous for previously having redefined the vodka category, Absolut were looking for a new strategy that would elevate the brand from its competitors who were trying to imitate its innovative and ...
No plan? No problem. Absolut Vodka & SPRITE have teamed up to shake up the Philippine side of spontaneous gatherings and partying, making those hangouts even more legendary with the arrival of a new ...
Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail makes its exciting debut in the Philippines
No plan? No problem, as Absolut Vodka & SPRITE transforms the Philippines pulling off for the ultimate, unplanned hangout — celebrating the arrival of the new alcoholic ready-to-drink (ARTD) cocktail ...
Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...
If there's a couple of things you need to know about me, it is that there are two main loves of my life - pasta and fashion. When it comes to the former, I am willing to try any carb-loaded dish, with ...
June marks the arrival of Pride Month, and in time-honored tradition, a kaleidoscope of rainbow-versioned brand logos will splash across our collective social feeds. Last year, a number of top 50 ...
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