The 3 Ps of marketing – People, Personalization, and Permission – offer a modern approach to reaching customers.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The latest trends in software development from the Computer Weekly Application Developer Network. SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...