The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

New CEO Jeremy Bloom aims to make X Games bigger and better, tinkering with some new ideas this week and in the future. He also hopes that future includes events in Aspen, which aren’t a guarantee but have a path forward.

With 30 years of weight behind its name, X Games returns Thursday through Saturday for its signature winter event at Buttermilk.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an “AI judge” powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe

"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.

WATCH: X Games Aspen 2025 will air nationally on ABC and ESPN Friday through Sunday, but can also be streamed on fuboTV (free trial).