Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

Companies invest millions in marketing and data, aiming for precision and ROI, yet one unseen culprit sabotages much of their efforts: dirty data. Over half of companies (54%) report that their ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

Google Ads is the leading online advertising platform for placing ads on search engine results pages (SERPs). Google Ads works the same way as an auction would. If you're looking to use Google for ...

No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing. A ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

When you work as part of a team on managing social media—whether it's a team of 2 or 20—problems and mix-ups are bound to arise. Who decides what gets published? Who has permission to access a ...

Half of American professionals say a strong personal brand mattered more than a strong resume in 2025. That's according to a survey conducted on behalf of Aurora University of 1,000 professionals in ...

Enterprises are navigating a complex landscape marked by evolving challenges in privacy, economics, and the rapid advancement of AI. Consumer data privacy is no longer just an expectation; it's a ...

For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior ...

Susan Boyle's debut performance on Britain's Got Talent last Friday has done nothing short of surprise, amaze, bewilder, bewitch, inspire and transfix millions and millions of people. Not too bad for ...

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine ...