Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4 ...

IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

Why the agency pivot to alternative payment models is good for M&A, and Zeta Global responds to a short-seller's explosive claims.

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of ...

Former Dentsu CEO Wendy Clark on principle-based buying, agencies and AI and the evolution of the agency holding company ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...