Patek Philippe’s Buzzy New Cubitus Line Is Not Radically New—and That’s the Whole Point
CEO Thierry Stern followed a simple ethos is creating the new model: “Take the best of what you know and improve it.” ...
How the Patek Philippe Cubitus Polarized the Watch World—and Won
But in the modern connected world, the Cubitus created—in what felt like a nanosecond—more than its fair share of collective ...
Want a Patek Cubitus? This Similar Watch Came First and Only Costs Around $1,000
But there are two sides to every story, and while some of you reading this may hate the Cubitus, many others definitely love ...
I Voted in the GPHG, the Oscars of Watchmaking—Here’s What it Was Like
The 2024 GPHG winners were crowned at the ceremony on Nov. 13, five days after I voted with my fellow jurors in bustling room ...
The Controversial Patek Philippe Cubitus Has Already Sold at an Online Auction for $112,500
Online watch marketplace, Bezel, has sold a two-tone Patek Philippe Cubitus Ref. 5821/1AR for $112,500 during a digital watch ...
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Patek Philippe Cubitus flips for $50,000 profit
Patek Philippe’s square Cubitus collection is less than a month old, but authorized dealers are receiving allocations, ...
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UPDATED: Patek Philippe Cubitus watches flip for $50,000 profit
Patek Philippe’s square Cubitus collection is less than a month old, but authorised dealers are receiving allocations, ...
Patek Philippe Debuts a New Sporty Watch Design
The angular Cubitus is now the new face of Patek Philippe’s sports watches, marking the end of an era in which the ...
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How the Patek Philippe Cubitus Polarized the Watch World—and Won
It launched a new watch, the Cubitus. You might think, Well, that’s what watch brands are supposed to do, right? But Patek Philippe tends to plough its own furrow, content to release ...