CEO Thierry Stern followed a simple ethos is creating the new model: “Take the best of what you know and improve it.” ...

In what should come as a surprise to absolutely no one, a Patek Philippe Cubitus has already landed on the secondary market-a ...

Patek Philippe’s square Cubitus collection is less than a month old, but authorised dealers are receiving allocations, ...

But in the modern connected world, the Cubitus created—in what felt like a nanosecond—more than its fair share of collective ...

If you like the look of the new Cubitus but aren't a Patek Philippe VIP with $40,000+ to spare, then you ought to look at the ...

Before Patek Philippe surprised the watch world by unveiling its new square-shaped collection, the Cubitus, another Swiss ...

It’s hard to recall such shock at the release of a new watch line than the reaction garnered by the Cubitus. The Audemars Piguet Code 11.59 saw a similar reaction upon release in 2019.

The angular Cubitus is now the new face of Patek Philippe’s sports watches, marking the end of an era in which the ...

The launch of the new Patek Philippe Cubitus marks a milestone in the watchmaker’s storied history – its first new collection in 25 years.

A watch lover, Ibrahimović counts all sorts of classics in his collection, from the Rolex “Rainbow” Daytona, the Patek ...

It launched a new watch, the Cubitus. You might think, Well, that’s what watch brands are supposed to do, right? But Patek Philippe tends to plough its own furrow, content to release ...