Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

IP professionals are increasingly testing and using a variety of artificial intelligence (AI) tools. Some are using general-purpose systems like ChatGPT for ideation and rapid exploration of diverse ...

Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.

Objective In Indonesia, the second most natural disaster-prone country in the world, the tobacco industry exploits such crises via corporate social responsibility. The objective of this study was to ...