Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know. Google Analytics has been part of most ...

COLUMBUS, Ga. (WTVM) - Google Analytics is the most used web analytics platform on the entire internet. This is not only because Google is the number one global search engine, but also because its ...

Google will be shutting off Google Analytics Universal Analytics (U.A.) on July 1, 2023, which means you need to upgrade to Google Analytics 4 (G.A.4) as soon as possible. Have questions? We have the ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...