This is not a drill, readers! Black Friday deals are officially here! We’ve been prepping for Black Friday sales all month long (not to mention Cyber Monday and Travel Tuesday deals), and we can now officially say that Walmart’s Black Friday sale is here.

Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.