Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta ...

The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a ...

Rare Beauty prioritizes mental health advocacy. "I never wanted it to be about making a lot of money and that’s it." ...

Selena Gomez shares the inspiration behind Rare Beauty, emphasizing self-acceptance, as the brand makes its debut at Ulta Beauty with fan-favorite products and exclusive sets.

Rare Beauty, the Selena Gomez–owned beauty brand, is expanding beyond Sephora for the first time, moving into Ulta Beauty ...

Selena Gomez and Elyse Cohen, Rare Beauty's VP of Social Impact, joined the 2024 TIME100 Summit to discuss the beauty line ...

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Plus, find out every Rare Beauty product her makeup artist used to achieve her fresh, glowy big-day beauty look. Selena Gomez used all Rare Beauty products when she married Benny Blanco on September ...

Rare Beauty by Selena Gomez officially announced that the brand will be launching into all 1500+ Ulta Beauty stores and Ulta.com, beginning on February 1, 2026. The expansion marks the first retail ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes ...