Resisting a temptation may make it easier to stick to your goals. The act of foregoing a tempting offer is a sunk opportunity cost. Sunk opportunity costs, like sunk costs, can causally affect ...

If you’ve ever stopped by the store to pick up milk and walked out with a week’s worth of snacks to go with it, you know something about the power of temptation. Experts say the typical adult is ...

Want to create a new habit? Temptation bundling provides the incentive and the motivation. I want to stay in shape, but I don’t like cycling in cold weather. So I have a great indoor trainer. I have ...