In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

Perplexity CEO and Co-Founder Aravind Srinivas joins 'Fast Money' to talk its AI search and ad strategy compared to Google, its growth plans, and potential for new features.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s dominance.

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Simplify strategy development with NotebookLM and Perplexity. Learn how to research, analyze, and plan effectively using AI tools.

Perplexity AI focuses on research with cited sources, while ChatGPT excels in conversation. See how they compare in key AI-driven tasks.