When Netflix increased prices this week, Christopher Duggan was annoyed. The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.

Netflix raising prices isn’t a new phenomenon. In 2011, a subscription to the streamer cost $8 a month. Since then, it has added different streaming tiers, as well as increasing the cost in 2019, 2020, 2022, 2023, and, now, 2025.

New insights reveal that searches for “cancel Netflix" spiked 100 percent worldwide following reports that the streaming service is raising its prices again.

Read more: Tired of Price Hikes? How to Cancel Your Netflix Subscription

Netflix's (decision to raise rates brings its ad-supported standard plan to $7.99 a month. That matches the cheapest plan available from Comcast’s Peacock, but remains a dollar or two below what's offered by other major streaming services.

Netflix is the standard bearer currently for streaming services. It has grown incredibly over the last decade by creating its own series and movies and giving subscribers a lot of quality. This is above and beyond what the streamer shows from other studios.