NBCUniversal CPO Ryan McConville joins the LA Times at CES 2026 to discuss AI-driven contextual ads, Total Impact Live, and ...

Intuit scales its SMB Media Labs to a self-service model via The Trade Desk. Learn how deterministic data and "privacy-first" ...

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Why destination website marketing is the cornerstone of a modern digital marketing strategy for tourism brands. If your website isn’t designed to convert, you’re leaving bookings on the table.

In her expanded role, Oshry will continue to lead OAAA’s marketing and communications strategy, with a focus on bringing the industry together around a shared vision for growth, modernization, and ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

According to WARC’s report, performance-led advertising budgets grew by 19% between 2019 and 2024, while investment in ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ — its proprietary data-as-a-service offering — through a deepening ...

Opening up some of its “walled garden” data, Samsung Ads -- partnering with Snowflake -- will offer brands deeper data to ...