Google unveiled a new logo on Tuesday morning, and it’s already been the subject of a slew of aesthetic critiques, including a positive review by Slate Web designer Derreck Johnson. When it comes to ...

DreamWorks Animation on Friday unveiled a new, 32-second curtain raiser that will open its films going forward. The animated logo sequence watches as DreamWorks’ iconic moonchild soars through the ...

Carroll School of Management associate professors Henrik Hagtvedt, left, and S. Adam Brasel studied the impact of "agent animation" company brand logos on consumers. (Lee Pellegrini) Animated logos ...

Pokémon has officially begun its 30th anniversary celebrations with the reveal of a special animated logo. Check it out right ...

Even with all the video streaming options available to us today, there’s nothing that can match the weird, mesmerizing quality of a good animated GIF. That’s why no matter where you go on the Internet ...

In brief: Nothing goes better with a new console than a new branding animation. While we don't know what the boot screen for the PlayStation 5 will look like yet, Sony did just drop the PlayStation ...