Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

The Las Vegas skyline went full Jedi as Disney and Lucasfilm joined forces with Lego to transform the Sphere into an ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

Luke Starkiller Gameplay in LEGO Star Wars The Skywalker SagaOn May the 4th, LEGO Star Wars The Skywalker Saga will be ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...