Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

Shoppers are hoping a new Lego store will open at the Westgate centre early in 2026. Lego announced last month it is to open a new store at the shopping centre but so far no details have been ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

A new scale for LEGO’ Super Mario line arrived this year. This set allows grown-up fans to build posable Mario with movable ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...