Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

Shoppers are hoping a new Lego store will open at the Westgate centre early in 2026. Lego announced last month it is to open ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...

Mario Kart is getting official LEGO in 2025. The LEGO Group has announced six sets will be released on January 1 featuring characters such as Baby Mario and Baby Luigi, Donkey Kong, and Toad. While ...