The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

The new LEGO Pokémon sets will be officially available starting February 27, 2026, which coincides with Pokémon Day — a ...

If that set just feels too evil to play with for too long, then it's definitely time to catch up with Joyce and Hopper at the radio station.

The Lego Star Wars Smart Play: Luke’s Red Five X-Wing comes with a price of $89.99 and has a release date of March 1.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...